The modern business environment in which all companies operate is more competitive than ever before. This means that if a business is to remain on the market it must invest in all its current assets.
Ask any manager and he or she will tell you that humans are the biggest assets a company can have. With this in mind, how can one invest in humans? It's simple. Managers invest in their employees all over the world offering them regular education and training.
Doing so will ensure that employees are up to date and remain performant even if the market shifts towards another direction. Remember a performant business always invests in education and training, some of them having their own in house education and training departments.